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Data & Analyst Chops
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Data & Analyst Chops

AT A GLANCE

Data & Analyst projects have sharpened my acumen for best practices and insights that can discern one org from another.
As a business analyst, I researched and implemented software tools, apps, automations and widgets to make life easier. I've also assembled data into patterns that helped departments and companies gain clarity...and grow. Insight is golden and makes a competitive difference.

  • As a marketing analyst, I tracked ad campaigns, social influence, and sales efforts.
  • As a digital analyst, I tracked and reported on social campaigns and website behavior.
  • As an operations analyst, I helped Cider House Media prioritize its business initiatives.
  • As a business analyst, I created wireframes, process flows, and infrastructure clarity.
  • As a data analyst, I discovered patterns, strengths, and areas of weakness.


Marketing

  • CMS updates

  • Ad campaigns

  • Aligned social efforts

  • Career Connect page

  • Visuals (coming soon)

  • Google Analytics traffic KPI

  • Audience growth/Followers

  • Impressions/Post visibility

  • Website Sessions vs Registrations

  • Active audience engament rate

  • CMS development & updates

  • Clickthroughs

  • Content likes

  • Voice of the User

  • Clicks by year per platform

  • Followers by year per platform

  • Visuals

  • YoY projections, strategy & focus on growth areas.

  • Enterprise growth: increased sales, streamlined SOPs, team efficiencies, resource capacity, process improvements & a CRM upgrade.

  • Customer engagement

  • KPI Dashboards 💥

  • High-impact SEO

  • Trained automation to predict the next round of articles based on trends and objectives.

  • Visuals

Business

  • Wireframes

  • Process flows

  • Infrastructure clarity

  • Visuals (coming soon)

Data

  • Dashboards

  • Project KPI

  • Visuals (coming soon)


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